Our pick for scheduling your social posts
Metricool
Plan and schedule TikTok, Instagram, YouTube and more from one calendar, free for one brand.
Affiliate disclosure: if you buy through our links we may earn a commission, at no extra cost to you. Learn more.
Why it made the cut
A usable free plan
One brand, 20 scheduled posts a month and 30 days of analytics, at no cost.
Covers the main platforms
Instagram, Facebook, TikTok, YouTube, Pinterest, Bluesky and Google Business Profile on every plan.
Analytics and competitors
Track your results and watch up to 5 competitor profiles, even on the free plan.
Best Pick
The quick verdict
Good for
- Creators posting short video to several platforms
- Small businesses managing their own socials
- Freelancers handling a few client brands
Skip it if
- You need LinkedIn on the free plan (it starts on Starter)
- You post more than 20 times a month and will not pay
Key details
| Free | 1 brand, 20 posts a month |
| Starter | From about $20 / month, 5 to 10 brands, unlimited posting (fair use) |
| Advanced | From about $53 / month, 15 to 50 brands, team features |
| Yearly billing | Saves up to 24% |
| Top alternative | Canva Pro includes a basic social scheduler |
USD pricing from metricool.com, checked September 2026.
Questions people ask
Does it post to TikTok?
Yes, TikTok is supported on every plan, including free.
Is posting really unlimited on paid plans?
Metricool says unlimited scheduling is subject to its fair use policy.
Why does the price range?
Paid plan prices depend on how many brands you manage and whether you pay monthly or yearly.
Ready to try it?
Affiliate disclosure: if you buy through our links we may earn a commission, at no extra cost to you. Learn more.
